Pet food giant Purina wants to make their products more eco-friendly. That’s why they’re rolling out a new pet food made with “alternative proteins.”
What does that mean, exactly? Well, it’s made with bugs.
Purina, which is owned by Nestlé, announced that they are introducing a new line of dog and cat food made with alternative proteins. It includes protein from sources like insects. It’s all in an effort to make better use of the planet’s resources.
The new line is called Purina Beyond Nature’s Protein. According to the company’s announcement, the line was launched “to make better use of the planet’s resources.” Developed with the help of veterinarians and nutritionalists, Beyond Nature’s Protein includes two recipes available for both dogs and cats.
While the new recipes still include some traditional ingredients, like chicken, the new pet food line includes protein from sources like insects, fava beans, and millet.
The insect protein comes from black soldier fly larvae. It’s a source that is already in use in animal feed in Europe. The pet food also takes advantage of millet and fava beans for protein, energy, and fiber. Plus, the company says that all ingredients are steamed to maintain as much nutrient quality as possible.
“Every ingredient in our food serves a purpose,” said Bernard Meunier, Nestlé Purina Petcare’s CEO in Europe, Middle East, and North America. “With our new Beyond Nature’s Protein dry pet food, we are offering a complete nutritious alternative to conventional dog and cat products, while taking care of the planet’s precious resources by diversifying the protein sources.”
Meunier also added, “We’re constantly looking at ways in which we can source sustainably for the longer-term while still delivering the high-quality nutrition that pets need today and tomorrow.”
So far, the company has developed two “alternative proteins” recipes: one is made from chicken, pig’s liver, and millet; the second uses insect protein, chicken, and fava beans. Both recipes are available for dogs and cats.
Beyond Nature’s Protein will hit the market in Switzerland first, according to the company’s press release. Purina will be surveying consumers to collect feedback on the new products before the line is available elsewhere.
As part of the launch of Beyond Nature’s Protein, Purina has also partnered with Reforest’Action. For every product sold, a tree will be planted in Sumatra, Indonesia to aid reforestation efforts.